To celebrate the festival of Rakhsha Bandhan and to honor the true meaning of Raksha, Barcelona managed a unique campaign #BandhanPyaarKa to highlight the love between siblings and create a different space for them to show their love for each other.
Barcelona conceived the Campaign in partnership with Female influencers. The campaign celebrates the relationship which has elementary promises of love, care, and protection with the tagline “Celebrate Raksha Bandhan with Barcelona and win an assured Free T-Shirt for your brother”.
This Campaign taps into the Instagram stories of the sisters where they have to upload pictures with their brothers using “Add Yours” stickers, following the campaign Barcelona even managed the Contest to celebrate siblinghood. The rules were the same with a bit of add-up to it, along with a story post, they have to follow the Barcelona page, and need to tag their brother and @barcelonaclubindia in their story.
Barcelona yet helps to remind you that how you grew up together with siblings and the unique process of shining with each other.